Publishing veteran Michael Martin joined Endurance as President at its inception in 2019. Under his leadership, EMG has built a roster of 14 successful songwriters and closed over $150 million in acquisitions. The company claims over 75 chart-topping Country singles and dozens of BMI, ASCAP, and SESAC Country and Pop Airplay awards.
Michael takes an active role in the management and development of EMG’s chart-topping songwriters and artists. He also oversees a robust Administration team which processed over $16M in artist and writer royalties in 2022 on behalf of EMG’s independent administration clients.
Previously, Michael was Vice President of Membership at ASCAP, where he led the P.R.O. to major Country music market share growth. He managed the organization’s relationships with high-profile songwriters and was recognized as a Billboard Country Power Player. His career includes stops at Fame Music, Moraine Music Group, and Extreme Writers Group, which he co-founded.
Mark Ahlberg is Endurance’s Senior Vice President and oversees all aspects of catalog management and acquisitions. Since 2019, he has managed the acquisition of over $150 million in catalog, developed an artist brand to distribute unreleased masters with major sync placements, and saw the company’s first three singles certified Gold as a label. Mark also founded publisher and label admin company Amplified Administration in 2010, and brought the Amplified clients with him to Endurance at its inception. He is a current member of the NMPA, AIMP, CMA, ACM, and GMA.
Vice President of Administration Carrie Wilkins oversees all aspects of royalty collection, processing, and distribution for the Endurance Music Group client roster, as well as spearheading the acquisition and onboarding of new independent publishing and label administration clients. She previously held the role of Head of Royalty Administration at HoriPro Entertainment Group/Mojo Music & Media, where she utilized state of the art royalty software to provide fast and accurate payments to the company’s clients. She joined HoriPro in 2008 as Director of Royalty Administration after seven years at Sony/ATV Music Publishing, where she was responsible for processing publishing royalties for 14 foreign affiliate offices.
Carrie discovered her passion for the art of royalty administration early in her career, and, since her first jobs in BMI’s College Radio and International Performance Identification departments, has spent more than 25 years mastering her skills in royalty tracking, collecting, and auditing. She graduated from Belmont University’s Music Business program and is a current member of the NMPA, AIMP, CMA, ACM, and Copyright Society of the South.
Steve is a music industry veteran whose resume includes more than two decades at Universal Music Group. He also spent time at Naxos of America and, most recently, at Spirit Music Group as Vice President of Digital Strategy. He has worked with top-tier artists like Elton John, Sting, Luciano Pavarotti, Andrea Bocelli, Gustavo Dudamel, and Dee Dee Bridgewater; and managed high-profile projects such as the original cast recordings of Wicked and Mamma Mia! Steve is originally from the Boston area and was the first person to graduate from Northeastern University’s Music Industry program, earning a B.S. with a minor in Business Administration.
Senior Data Analyst Tony Lemonis is responsible for royalty and catalog data analysis and management, and assists with new catalog acquisitions. He comes to EMG with nearly ten years of experience in research and data analysis and holds bachelor’s and master’s degrees in social science from the University of Memphis. He has an extensive background in both the financial and media industries and has contributed analyses to top podcasts, radio programming, bestselling books, and award-winning documentaries.
Originally from New Jersey, Adam Gruss joined the Endurance team as Label Royalties Manager in 2023. After attending Berklee College of Music, Adam got his start in royalties with Razor & Tie in 2014 while living in New York. The label was later picked up by Concord Music Group, where he continued for six years and which eventually led him to Nashville. After a one-year stint in Business Management with Tri Star Sports and Entertainment, Adam’s move to Endurance marked his return to the world of label royalties.
Adam currently resides in East Nashville with his wife Anna and dog Ringo, and he is also a musician and songwriter in his own right. He fronts and plays bass for his band, The Mad Sugars, and plays bass and drums for several original and cover projects around town.
Catalog Manager Alannah Schwartz works with the creative team to provide administrative assistance as well as marketing and promotional support for the EMG roster of songwriters and artists. Alannah graduated from Belmont University in 2022 after spending four years in the Curb College Music Business program. She previously worked as Licensing Coordinator at Me Gusta Music, handling both publishing licensing and label administration for a variety of clients. She has been an active member of AIMP since August 2021 and SOLID since January 2022, where she serves on the Ambassadorship Committee.