Mark Ahlberg is Endurance’s Senior Vice President and oversees all aspects of catalog management and acquisitions. Since 2019, he has managed the acquisition of over $150 million in catalog, developed an artist brand to distribute unreleased masters with major sync placements, and saw the company’s first three singles certified Gold as a label. Mark also founded publisher and label admin company Amplified Administration in 2010, and brought the Amplified clients with him to Endurance at its inception. He is a current member of the NMPA, AIMP, CMA, ACM, and GMA.
Vice President of Administration Carrie Wilkins oversees all aspects of royalty collection, processing, and distribution for the Endurance Music Group client roster, as well as spearheading the acquisition and onboarding of new independent publishing and label administration clients. She previously held the role of Head of Royalty Administration at HoriPro Entertainment Group/Mojo Music & Media, where she utilized state of the art royalty software to provide fast and accurate payments to the company’s clients. She joined HoriPro in 2008 as Director of Royalty Administration after seven years at Sony/ATV Music Publishing, where she was responsible for processing publishing royalties for 14 foreign affiliate offices.
Carrie discovered her passion for the art of royalty administration early in her career, and, since her first jobs in BMI’s College Radio and International Performance Identification departments, has spent more than 25 years mastering her skills in royalty tracking, collecting, and auditing. She graduated from Belmont University’s Music Business program and is a current member of the NMPA, AIMP, CMA, ACM, and Copyright Society of the South.
Senior Data Analyst Tony Lemonis is responsible for royalty and catalog data analysis and management, and assists with new catalog acquisitions. He comes to EMG with nearly ten years of experience in research and data analysis and holds bachelor’s and master’s degrees in social science from the University of Memphis. He has an extensive background in both the financial and media industries and has contributed analyses to top podcasts, radio programming, bestselling books, and award-winning documentaries.
Catalog Manager Alannah Schwartz works with the creative team to provide administrative assistance as well as marketing and promotional support for the EMG roster of songwriters and artists. Alannah graduated from Belmont University in 2022 after spending four years in the Curb College Music Business program. She previously worked as Licensing Coordinator at Me Gusta Music, handling both publishing licensing and label administration for a variety of clients. She has been an active member of AIMP since August 2021 and SOLID since January 2022, where she serves on the Ambassadorship Committee.